Web Project Workflow


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When involved in a client’s web project as a design manager, keep in mind the following steps for a successful workflow. The workflow is not purely linear, as you may step forward and backward throughout all steps. Every area of expertice has an influence on the other ones.

1. Content

  • Get an overview of the planned contents. This requires discussions with the client, who must list all the contents he’s planning to publish
  • You might also propose additional contents, if you find it useful

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2. Information Architecture

  • Once the contenst are listed, work on the structure and a proper naming of the information (which is a requirement for user interface design and usability)
  • Create a proper site structure (which still may be work in progress). Keep the user in mind, this may lead to another structure than what the client may propose
  • Anticipate the needs of → interaction design, → usablity and → user experience

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3. Interaction Design

  • Create, or supervise, an intuitive and self-explaining interaction design concept
  • Still keeping the needs of user interface design and frontend design in mind, as well as usability and user experience
  • This process may lead to insights that one or more previous steps must be reworked

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4. User interface design and frontend design

  • Supervise the process of user interface design and frontend design closely
  • Make shure that the information architecture and the interaction design concept is implemented correctly
  • Control the user interface and frontend design process with focus on usability and user experience
  • Intervene when you believe that one of the mentioned aspects is not implemented correctly
  • This process may lead to insights that one or more previous steps must be reworked

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5. Usability

  • Test the usability yourself, and let it tested by as many as possible other people
  • In larger projects, you may consider too involve professional usability experts (usability labs are a growing branch in web development)
  • This process may lead to insights that one or more previous steps must be reworked

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6. User Experience

  • User experience testing is the last step before a final launch
  • Testing might be done by professional testers as well as ncluding people who might represent the final targeted audience
  • This process may lead to insights that one or more previous steps must be reworked

(Note: The areas of expertise 5 and 6 six are often mixed up, or considered as the same. But in fact, they’re clearly defined separately)

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7. Launch

  • Publish the website after all previous steps have been accomplished successfully

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8. Permanent Improvement

  • Collect and implement real life user feedbacks systematically for further improving – on the content as well as on the technology side
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