User Experience (UX)


HomeWebdesign Management → User Experience (UX)


Whats UX?

User Experience involves a person’s behaviors, attitudes, and emotions about using a product – which includes websites and apps.

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User Experience in the digital world includes all practical aspects of human–computer interaction. The user centered approach is the key of successful UX design, why it is often also called user-centered design. User Experience is about users, not marketing, not technology.

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User Experience Design

If there’s a gap between design and user experience, it may look like this:

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The aim of UX design is not only to anticipate the the user’s behaviour, but also to learn from former designs.

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While the tinkered solution shown above may work for now, the gardening designer might consider smarter way designs next time.

The sample below shows a more intelligent improvement of a product design:

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UX Myths
User Experience Myths – explained by Zurich-based UX expert Zoltán Gócza (in 9 languages)


Recent sample of a positive UX
I was looking for a really hard-to-find spare part for a vintage bicycle (a chainring with non-standard mount and unusual size). Google listed many search results, but only one webshop, Velo Plus (swiss) seemed to have the variant I was seeking for. Thanks to Velo Plus’ internal search function, I  found the chainring with the particular options for material, teeth count and mounting radius in a short time. The product was well vizualized with several fotos, and accurately described. In addition, the site even indicated that this product is not only available by mail, but is also in stock in their shop closest to my adress – which is 10 minutes away from my home. FINAL User Experience: 30 minutes after I had estimated this spare part to be  unavailable, I had it in my hands.


Meet UX experts in casual athmosphere at the meetup UX happy hour in Zurich, monthly.


HomeWebdesign Management → User Experience (UX)

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